Prescriptive analytics helps answer the question, what should be done about it ? By analyzing past decisions and events, likelihood of different outcomes is estimated on the basis of which a course of action is decided.
Self-driving cars are a good example of Prescriptive analytics. They analyze the environment to make decisions regarding speed, changing lanes, which route to take, etc.
Or airlines automatically adjusting ticket prices based on customer demand, gas prices, the weather, or traffic on connecting routes.
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