According to Oxford Insights, AI technologies are expected to contribute $15 billion to the world economy by 2030.Â
Today’s big companies like Amazon, Netflix, Google, Facebook, Uber have been using artificial intelligence as a part of their branding and marketing strategies, especially in recent years. In the near future, customer experiences are expected to be completely controlled by artificial intelligence.
Companies that use AI techniques in their organizations are already working smarter and benefiting from increased efficiency. The tools that were previously suitable for enterprise-level companies have become affordable and accessible for medium and small-sized businesses today.
In this article, we will examine how artificial intelligence is a game-changer in the field of branding and marketing.
The advances in AI will be interesting to watch for how they will be able to provide personalised branding experiences to consumers. Keen to see how this space develops.